There are different ways to achieve this goal when it comes to converting ordinary viewers into customers. From online advertising to influencer marketing – every way can be effective. However, influencer marketing has been proven to be more effective, as the statistics show – 61% of consumers are likely to trust influencers' recommendations while 38% trust social media content created by brands.
Influencers with thousands of social media followers play a significant role in people's decision making. Consumers follow them voluntarily and want to know about what products they use, what's their favorite brands, etc. Hiring influencers can be a great way to persuade your target audience. The recommendation from a trusted source (their favorite influencer) is likely to have more impact on consumers than brand-crafted content. Therefore, in this article, we are going to share with you some influencer marketing tips that may help you to get an upper hand.
What Is Influencer Marketing?
Before we move to the influencer marketing tips, let us first go through some basic concepts.
Influencer marketing, a form of social media marketing, involves using influencers’ recommendations to promote new products or brands. Influencers have large and engaging followers who know them and trust them. By offering trial products or paying commissions to these influencers, brand owners can easily boost sales with their recommendations and endorsement. The more followers they have, the higher exposure such marketing will generate!
Wondering how to find the right influencer to promote your brand? Here we are going to talk about the 6 best social media platforms for influencer searching. Dive into the below section and get the best influencer marketing tip.
Finding the Right Influencer – 6 Platforms to Consider
With one billion monthly users globally, Instagram always remains the first platform in our influencer marketing tip guideline. Before you start finding an Insta influencer, understand your audience. Consider choosing someone with whom your target audience can relate. Here are some easy ways to find the right Insta influencer for your brand:
Search with relevant hashtags
Check your own followers
Focus on competitors’ followers
Pinterest, also known as a visual discovery tool, is a powerful platform for people to share and search for the things they love, and it is the second protagonist in our influencer marketing tips. Unlike other platforms such as Instagram and Facebook, Pinterest relies on micro-influencers, when it comes to achieving success. Micro-influencers are those who pin eye-catching and relevant content on a specific niche. They usually have a small group of friends who trust them. Brand owners should target those micro-influencers who are good at creating content in a specific niche.
YouTube, the second largest search engine, allows marketers to reach their potential customers. The easiest way to achieve this goal is to work with branding influencers who have already won the trust of your target audience. But how do you find the right content creators on YouTube? Here are a few tips for you:
Use influencer marketing platforms like Upfluence, Creator.co, Klear, etc.
Search on Google with your niche (type “your niche + YouTuber”)
Use relevant hashtags and search on social media
TikTok has rapidly grown in a couple of years. Collaborating with TikTok influencers makes it possible to connect with your target audience and increase ROI. If you are thinking about how to search for suitable TikTok creators for your brand, consider the following ways:
Search on Google
Take help from platforms or agencies that work with TikTok influencers
People trust social media influencers more than celebrities. Because their lives are more transparent. Also, they think a lot about their audience. Brands need to find perfect influencers on Twitter – the ones who work with the brands’ target audience. The job can be done in the following ways:
Search with hashtags in the Twitter search bar
Pay attention to Twitter chats
Use perfect Twitter influencer tools such as NinjaOutreach, BuzzSumo, etc.
Facebook is an effective platform for KOL marketing, also known as Key Opinion Leader marketing. It’s the most popular platform with 2.5 billion monthly users. To collaborate with your perfect FB influencer, you can check out their personal pages, public pages, or groups, search with relevant keywords on FB, or check the mentions and focus on different metrics. So, when we talk about influencer marketing tips, we cannot possibly miss Facebook.
AllValue - The Perfect Solution to Influencer Marketing
Still, easier said than done. Even after reading all of the influencer marketing tips available, brand owners might find it hard to find the perfect influencers, not to mention the time-consuming process. Some may be wondering if there is a one-station services provider who can not only locate the best, most suitable influencers for us without hassle, but also do a good job in maximizing my brand effect?
Fortunately, there is! AllValue’s influencer marketing services have been proven to be beneficial for influencer marketing because:
1. It uses accurate visual graphs for better presentation. This makes it easy for marketers to make the right decision.
2. AllValue’s marketing team handles a wide range of works, including brand audience analysis, strategy development, suitable influencer identification, contract signing, copywriting, product promotion, and marketing report generation.
3. A highly experienced marketing team will be there throughout the process – from start to finish. The experts can be trusted with every step, whether strategic planning or online store operations.
Influencer marketing is a long process that requires professional knowledge and training. Thanks to AllValue’s marketing experts who know how to create brand image, and increase audience engagement through influencer marketing. For further information about AllValue’s marketing services, feel free to check out other posts.
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