As more businesses go digital in the pandemic era, Black Friday and Cyber Monday in 2022 will be unprecedented. You're probably a bit intimidated if you've never Black Friday'd online before. Here’s how you can make the most of Black Friday on social media.

Black Friday and the days that follow are typically the busiest shopping days of the year for retailers, setting the stage for the crucial fourth quarter.

Since most Black Friday shoppers shop online, where they expect to find the best deals, email newsletters and social media are generally effective at attracting an audience to generate sales, even in a normal year. In a crowded social landscape, businesses have to be smarter digital marketers than ever before.

Black Friday doesn't have to be about lowering prices everywhere; instead, it can be about generating thoughtful deals that appeal to your target client segments.

Black Friday for Instagram

Over Black Friday weekend, seamless retail is even more important. This is because shoppers are bombarded with messages from different platforms and make purchasing decisions in real time.

AllValue simplifies social media marketing and optimizes audience engagement for brands and retailers. Using AllValue, you can ensure that your entire audience is connected to the right content. This is effective at removing friction from the discovery process and creating a personalized path to purchase.

AllValue allows you to connect followers to specific products and categories you've highlighted in your Feeds and Stories, rather than having only generic sale pages.

Black Friday AllValue ideas

Increase conversions with really direct Call-to-Actions. Include ‘Limited Stock’ sections, ‘One Day Only’ links or bracket by discount percentage.

Don't alienate your full-price customers, who are craving newness; not all shoppers want to browse bargains. By linking your social media followers to the "New In" areas of your AllValue, you may continue to profit from those high margins.

We set up a best practice AllValue for Black Friday profile to inspire you. See it here.

Cyber Monday on AllValue

On Cyber Monday, shoppers spend more money! During the weekend of discounts, be sure to vary your AllValue offerings to encourage customers to shop. Make them into your active buyers!

With AllValue, you may offer visitors or customers special offers only available to newsletter subscribers. This is ideal for the weekend of big discounts to make sure nothing is missed. Instead of overwhelming your audience with options, it's best to assist them in creating a tailored buying experience. Links arranged in categories or with discounts will convert nicely.

Black Friday for non-typical verticals

You should certainly expect a lot of Black Friday traffic to go local as we go into pandemic recovery. If you work in the hotel industry, you can take advantage of Black Friday online as well. Why not give locals a deal on restaurant coupons? Maybe offer a special menu and take reservations via AllValue?

Black Friday doesn't have to be about lowering prices everywhere; instead, it can be about generating thoughtful deals that appeal to your target client segments.

Retailers, please let us know if you require assistance with your Black Friday AllValue. You may completely personalize and brand your AllValue to look and feel just like your store.

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