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(3-2)Tips for Successful Social Media Marketing for Your Small Business
(3-2)Tips for Successful Social Media Marketing for Your Small Business
Updated over a week ago

Table of Contents

  1. Which social media platforms are excellent for you?

For your better reading experience, we divided this topic into three articles due to its lengthy content. In this article, we will talk about "Which social media platforms are excellent for you?". Let's explore it.

So, which social media platforms are excellent for you?

You should get online now that you know how to use social media for your company. Don't assume where your audience spends their time online as you start looking at the finest platforms and tools to build your social media strategy.

At first glance, it may seem like Instagram and TikTok are better places to direct your efforts if you're trying to reach Generation Z than Facebook. But statistics reveal that between 18 and 24 year olds make up about a quarter of Facebook's user base.

You might not think social media is crucial when marketing to baby boomers. But it really ought to be. Boomers are most active on Facebook and Pinterest. Facebook's fastest-growing demographic is senior citizens over 65.

There is no need to make a binary decision when deciding on which platforms to use. A variety of social media platforms exist, each optimized for certain target demographics or corporate purposes.

The top social media sites for enterprises of various sizes are listed below.


For better or worse, Facebook is the most popular social media site worldwide. It has more than 200 million businesses and 2.9 billion active users every month.

Among the many reasons why Facebook is so useful for local companies is its massive user base.

  • Facebook has attracted people from all walks of life and all corners of the globe.

  • There are a variety of applications for it. Create a Facebook page, advertise on other Meta products, monitor user engagement, and open an online store, all from the same dashboard.

  • This option has the potential to solve multiple problems at once. From initial contact to closed sale, Facebook can handle it all.

Inquire about the following before deciding to promote your small business on Facebook:

  1. Who exactly are you trying to reach? People between the ages of 18 and 44 make up the bulk of Facebook's active users. You may wish to look into a different platform if your intended users are younger or older than this demographic.You may wish to look into a different platform if your intended users are younger or older than this demographic.

  2. What are your professional aspirations? One's Facebook objectives may range from raising business awareness via a Page to actual product sales via Shop or advertising. The success of your Facebook business page depends on your ability to clearly define your objectives.

  3. Thirdly, how much time are you able to devote? A recent study found that updating your Facebook status twice a day yielded the best outcomes. You may need to reevaluate your resource allocation if you simply don't have the time to devote to this.


Facebook is great for reaching a wide audience, but Instagram is where you can really hone down on your specialized market. Most of your potential customers may be on Instagram if you are in the fashion, food, or entertainment industries.

In addition, the bulk of the platform's users are under the age of 34. This means that you should probably go elsewhere if the baby boomer generation is your target demographic.

The reasons why Instagram is fantastic for local companies are:

  • In-app purchases are possible. Shopping for items featured in Instagram posts, Reels, and Stories is a breeze.

  • The visual nature of the platform makes it particularly well suited to companies in the fashion, beauty, travel, and food industries.

  • Instagram has a dedicated following: monthly usage averages 11 hours per user.

These are some things to consider before deciding to use Instagram to promote your small business:

  1. Does my company's logo and other graphic elements convey what I want them to? Due to Instagram's visual nature, it's important that your postings are engaging.

  2. Second, are I able to provide consistent updates? As with any other social media network, Instagram calls for regular participation. It is suggested to update Instagram between three and seven times every week.

  3. Thirdly, how much spare time do I have for making interesting content? Instagram may not be the right platform for your business if you lack the time or money to create high-quality content.

There's one thing you should know that Instagram limits you can only put one link in bio section. But what if you put more links? and where you should go? Here, AllValue can help consolidate all the content in one page and point your audience to where you want them to go. It can be the home page of your website, your personal blog, your online store, or any other service or landing page you want to turn focus to. The idea is to make it super-easy for your followers or customers to subscribe or buy what you’re offering. Click herefor more details about What AllValue can do for you business on social media.


Twitter is another popular website used by a wide range of people. More than 200 million people actively use Twitter each day, making it the ninth most popular website overall. 16% of internet users aged 16-64 say they use Twitter to study brands, and 54% say they are likely to buy new products because of what they see on Twitter.

Twitter offers the most affordable cost per thousand impressions (CPM) among all the major social media sites.

If you own a small business, Twitter is a must-have platform because it is:

  • Twitter is a platform for having conversations, thus its language reflects this. This could involve dealings with customers or with other companies.

  • Up-to-the-moment information: Twitter is where people go to see what's occurring now. That's why media outlets and reporters adore Twitter.

  • Acceptable for using hashtags: Hashtags are a fantastic tool for exposing your material to an audience that is already interested in the subject matter.

Think about the following before deciding to use Twitter for your company:

  1. First, do any of your clients use Twitter? Building relationships on Twitter is highly effective, but it may not be worthwhile if your target audience isn't there.

  2. Second, what will the content be that you publish? If you want to share photographs or longer-form information, you may want to consider a different site than Twitter, which is better suited for delivering rapid news and updates.

  3. Can you devote sufficient time and energy to Twitter? In general, once a day to five times a day is the sweet spot for tweeting. Maybe Twitter isn't the greatest place to promote your startup if you're not willing to devote that much time to it.


Maybe you feel like your brand isn't a good fit for TikTok advertising. However, established firms catering to demographics other than millennials are also exploring this medium.

The reason why small businesses should adopt TikTok is because:

  • It provides a level playing field. High-quality content can be made on a modest budget.

  • Innovation is essential. Success on TikTok requires a unique perspective and the ability to think creatively.

  • Potential for viral spread is high. Your material has the potential to reach millions of people if it's high quality.

Here are some things to consider before deciding to use TikTok for your company:

  1. Do you have time to make films for TikTok? It's true that you don't need a crew of people to make movies for TikTok, but it does take some effort to update your account regularly.

  2. To what extent does your intended audience make use of TikTok? TikTok users skew young, with the majority between the ages of 18 and 24. Accordingly, you should think about using TikTok if you want to reach the youth of Generation Z or the younger millennial generation.

  3. Do you have any unique video concept suggestions? It's worth your time to look around the app if you're stuck trying to think of what to post on TikTok.

You can also link your business on TikTok via AllValue. AllValue offers premium features like lifetime access to our page analytics for FREE. It gives you access to page data analytics so that you can see where your audience is coming from and what content they're responding to. You'll also be able to keep track of how many people have visited your site, which pages they've looked at most often, and even which ones led them back to your store or shop on one simple dashboard. Then, you're armed with enough information to better measure your business goals. For more details, check


Pinterest has evolved over the past few years from a simple cataloging tool to a serious visual search engine. Users of the visual bookmarking service Pinterest do not just use it to collect and organize the many ideas that catch their eye, but also to research products and make purchases.

Pinterest is an ideal place for local companies to promote their wares because:

  • It's an upbeat community. In fact, eight out of ten Pinterest users report feeling happier after using the site. When your brand is featured on a reputable website, it may do wonders for its public perception.

  • It's a very visual piece. 90% of the information conveyed to the brain is in the form of a visual signal, which is why images are so popular. Promote your business and showcase your wares with stunning pictures on Pinterest.

  • Find fresh audiences to talk to. The fact that Pinterest is a visual search engine means that those who are looking for what you offer can find you.

Here are some things to consider before deciding to use Pinterest for your small business:

  1. Do you have enough visual material to make advantage of Pinterest? We've already established that Pinterest is a very visual service. In order to make your pins stand out, you'll need to use high-quality photographs.

  2. Are people in your demographic using Pinterest? Pinterest's ad demographics show that women ages 25–34 make up 29.1% of the audience, while men make up only 15.3%.

  3. Is Pinterest a place where you sell products? Seventy-five percent of Pinterest users who log in at least once a week say they are constantly looking for new products to buy.


The estimated number of people who could see YouTube ads is 2.56 billion. YouTube is a great place to advertise your business because of the massive audience it provides.

For local businesses, YouTube has many benefits, including:

  • Increased website traffic If you want to increase your website's traffic, you should put a link to it in your YouTube videos.

  • Search engine optimization is something you can work on. Your website's SEO can benefit from YouTube videos because they are frequently displayed in Google search results.

  • Increasing people's familiarity with your brand is possible. YouTube has a huge user base and a dedicated community of viewers. Put interesting videos there to get people talking about your brand.

Think about the following before deciding to market your small business on YouTube:

  1. Can you devote time and energy to content production? As opposed to TikTok, where all you need is a brief clip shot on your phone, making a video for YouTube involves more work. You ought to be equipped with a high-quality camera and basic editing know-how (or access to someone who does).

  2. Do you provide a fresh perspective? Since there is already so much material on YouTube, you should really think about whether or not you have anything to add before you launch a channel. In order to set your company apart from the competition, you must first answer the question: what am I offering that they aren't?

  3. Thirdly, are you able to commit to a regular uploading schedule? It's important to be able to consistently upload fresh videos to your channel once you've established one on YouTube. The frequency is not as important as maintaining a regular schedule.

See you at our next article regarding "Useful tips on social media" in the article "(3-3)Tips for Successful Social Media Marketing for Your Small Business".

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