The days of social media marketers making do with a small set of tools are over. These days, the software we employ can be tailored in a wide variety of ways, depending on factors such as the strategies we develop, the size of the teams we lead, and the companies we work for. Nonetheless, we believe the following twelve social media management tools are the best of the best. We sincerely recommend it to everyone.
一、Fans interaction & trade promotion tools
AllValue is a free, attractive, all-in-one website builder that can be used to consolidate content and promote a business across multiple social platforms, including Ins, FB, TikTok, YouTube, and Twitter. AllValue is also a social marketing solution that helps you monetize your audience, keep them engaged and promote/sell any products or services across social media.
Anyone could set up an amazing one page website with AllValue. At the same time, the background color, showcase layout, block content, block shape, text color, and embedding photos are all free for users to customize. AllValue can also create marketing campaigns, discount codes, coupons, virtual prizes, QR codes, audience rewards programs and more fan engagement tools.
The most unique ability is that Allvalue allows you to aggregate products from different e-commerce platforms into one mobile website for display and sale, or directly showcase your offerings and conduct in-house product sales. And the highly potent data analysis capabilities, letting you observe the effects and feedback of promotion and sales, so that you may have stronger market strategy backing. Start your social marketing plan for free.
There are several reasons why you should use Bitly links in your social media updates. The one link in your bio that takes visitors to your own personal or company-branded mini-website, where you may showcase your content, products, and social media networks and make it THE place to engage your audience.
Using the simple editor provided by Bitly Link-in-bio, you may modify the look of your page by adding your own logo, images, social icons, fonts, and colors. Even better, you may use your own domain name with either the Basic or Premium options. Using the Bitly Connections Platform to monitor the performance of your shortened links, QR Codes, and Link-in-bio links. Through the use of your Bitly Link-in-bio URL or QR Code, you may increase exposure across a variety of mediums, including websites, social media, emails, newsletters, podcasts, and print advertising. Find a plan that’s $35 a month.
Woobox simplifies the process of organizing promotions like contests, coupon codes, and freebies. If you run a small business with a limited marketing budget, this app can help you connect with your current customers better and gain new ones. Some businesses have utilized WooBox to host user-generated-content contests and distribute discounts to their most loyal consumers. Standard plan that’s $32 a month.
If you're not a designer but yet want to make infographics and social cards for your business's social media channels, Visme is the best design software you'll find. Their templates are highly adaptable, allowing you to tailor visuals to your brand's aesthetic while still conveying key insights. Prices for their cheapest package start at $15 a month.
二、Social Content Management Tools
Even if you just post once or twice a week, as a social media marketer you need a platform to organize your postings. Previewing your posts before they go live with a scheduling tool will help you catch any mistakes before they are published, saving you time and effort. When sharing on a platform that doesn't permit editing of live posts, this is extremely helpful. All of us here at the office agree that these are the best options available.
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. The company was founded in Oslo, Norway, in 2001 and is headquartered in San Francisco, California, with 50 offices across six continents. The company has 2,300 employees and 27,000 corporate customers, including industry leaders in several sectors.
MeetEdgar makes it simple to implement a best practice in social media marketing—re-posting the same material to different networks. The tool enables you to auto-schedule posts and recycle your previously published ones by simply scheduling your posts and setting them to either limited or one-time promotion. After you've set up a posting schedule using MeetEdgar, it will handle everything else for you. Monthly pricing starts at $19.
The fact that it leverages ViralPost to calculate when posts will be most successful is our favorite feature of this app. This helps to enhance engagement by standing out in the crowded social media landscape. The three tiers of Sprout Social's pricing are called Standard, Professional, and Advanced. Each user's monthly fee starts at $99, and there's a free 30-day trial available for any plan. In addition to scheduling and queuing posts, their base plan also offers publishing tools.
If you want to make sure that everything you say comes across clearly, install the Grammarly Chrome extension. In addition to correcting spelling and grammar, Grammarly's AI also considers tone and punctuation. It's easy to set up and doesn't cost anything, so if you write numerous blog entries daily, it might be worth your while.
三、Branding & Visuals Tools
Every single update has the potential to either build or destroy your company's online reputation. Maintaining a unified aesthetic across all of your social media platforms is crucial for increasing brand recognition. On the other hand, companies' social media content needs to be more imaginative than ever. If you're a social media marketer, here are 5 free tools you can use to make visuals that people will share and that will put your brand in a good light.
Buzzsumo is a great content discovery tool. Buzzsumo is a tool that can help you monitor the conversations surrounding your industry and identify opportunities for growth. Using BuzzSumo, you can discover who is sharing your content and who your competitors are so you can better understand how to position your brand on social media. Pricing starts at $99 a month.
Birme is a straightforward program for resizing and cropping multiple images at once. It's useful for marketers who want to create some uniformity in photos they've gathered from different sources before uploading an album. The "messiness" of images in different sizes can be eliminated, giving the presentation a more polished feel. (The devil is in the details when it comes to simplifying the user experience. This is why it's important to pay attention to these details!)
In addition to being a massive time saver, Birme also gives you the option to add a border to your images or rename them all at once. We all too well understand the value of saving even a few minutes per day on social media tasks.
Visme is a fantastic piece of software for those who aren't designers but still need to make infographics and social cards for their company's social media channels. Most of their layouts are editable, allowing you to tailor the visuals to your brand's aesthetic while still conveying key facts.
Choose from hundreds of icons and modifiable visuals, or begin with a blank canvas if that's more to your liking. Create simple data visualizations to make interesting statistics and numbers "pop" in the feeds of your followers with a premium account.
Kapwing is an advanced picture and video editor that makes it simple to modify memes, GIFs, and still photographs, among other media types. The convenience of making new films using this tool is its greatest strength. Video continues to dominate when brands feed their followers material. 72% of respondents to a survey conducted in 2018 said they would rather watch a video than read text to learn about a product or service.
If you're nervous about making a video but want to get started, consider shooting some simple footage on your phone and editing it with Kapwing to give it more polish. Video editing features such as trimming, looping, and stop-motion creation, as well as image-to-video conversion, are all at your fingertips.
Start your social promotion activities now that you know how to use the essential resources for social marketing operations; here, you'll find the most thorough training available on the subject.